IDENTIFY.
STRATEGIZE.
THRIVE.
Our experience and strategic leadership can be an invaluable investment in the future your business.
Does your team have the expertise to solve issues inhibiting your growth? Let us help you identify critical roadblocks and navigate the complexity of today’s market challenges.
| APPROACH
Dynamic and agile, we will work with your team to quickly pinpoint the problems and opportunities that exist and develop cost-effective solutions that will allow your business to adapt and grow with a minimum of disruption. Here's our proprietary three step process:
With our A|O ID Audit™, we assess obstacles in the way of your growth
Our A|O Strategic Vision Plan™ delivers a customized recommendations plan
An A|O THRIVE Blueprint™ prioritizes action steps to achieve your business goals
CUSTOMER ACQUISITION
- Customer Identification
- Market Positioning
- Sales Methodology
- Sales Messaging
MARKETING
- Branding
- Integrated Strategic Marketing
- Public Relations & Communications
- Creative Services
| SOLUTIONS
Take a look at the approach taken to identify solutions for three very different business situations.
SENIOR LIVING
SENIOR LIVING
A senior living company needed a comprehensive reboot to achieve its business goals.
HEALTHCARE
HEALTHCARE
A young behavioral healthcare company wanted to achieve its next level of growth.
| INSIGHTS
We invite you to read our white papers, as they capture our approach to solving today’s business issues.
Health & Wellness Checklist for your business
What employees want needs to match up with how your company can deliver on them. As an employer, if you don’t step up now, your business could become irrelevant in the future. Here's a best business practice checklist that can help meet the moment.
Emerging adult mental health issues could affect our future
While we grapple with how to survive and thrive in a post pandemic world, the mental health issues that rose to heightened levels during the crisis are not yet fully understood.
Adapting to the new rules of marketing
As the COVID-19 pandemic upended our world last year, lots of old norms were broken and marketers quickly pivoted to find new ways to meet their customers where they were. As businesses take stock of where they are and how they can grow from this point, marketing is being redefined by the realization that there is no “going back”.
The value of health prevention
Compared to peer countries, Americans have a higher disease rate than citizens of other high-income nations. While this has been a problem for some time, the situation is expected to worsen in the next 20 years. Prior to COVID, the debate on health policy was around controlling cost rather than investing in health prevention, but there is opportunity to make the changes necessary to shift the approach to improving the health of all Americans.
The purpose of life is not happiness, it's usefulness.
As older adults consider moving from a full time work life to some sort of transition to the next phase of their life, understanding and embracing the value of finding a new purpose is fundamentally important. Getting involved in purposeful activities and pursuing new experiences not only counters depression and early onset of dementia as one ages, purpose is the key to health, happiness and longevity.
The brand trust challenge in COVID times
While messaging a brand’s attributes and differentiators is important, we are facing complex marketing challenges today. Your brand must be equipped to confidently meet difficult discussions head on to connect with your consumer in a proactive, relevant way,
Winning prospect engagement in a contactless world
For reaching seniors, the gap between the contactless world vs the world of one-to-one interactions can appear too far to bridge. As a result, critical customer acquisition tactics face the challenge of how to best identity, reach and secure potential senior prospects.
“Meg's demonstrated leadership abilities are extraordinary – keen financial acumen; a grounded visionary who is able to execute against highly ambitious goals; a mentor who seeks to understand and leverage people’s strengths to their full potential; and most importantly, Meg is a person of utmost integrity. She is a well-grounded and strategic executive.”
Chief Human Resources Officer, Vi
“Meg is a marketing thought leader who clearly demonstrates a passion for the senior living industry. She was able to come into a complicated and messy marketing platform and very quickly create a strategic framework that had immediate impact on community occupancy. Meg is a master of putting herself in the shoes of her intended audience. She inspired the entire company through her innovative and aspirational re-branding – finding a fresh approach to differentiating the brand from our competitors.”
former VP Communications, Envilant
“Meg is a very seasoned executive who distinguished herself from her peers through her creativity. She exhibits tremendous passion for the business and is a strong advocate for the customer, understanding their needs and how that translates to the business. Meg provided strong leadership in challenging situations with consistently successful results.”
former Vice President, Sears
